My experience.
I work with leadership teams when growth stalls and it's no longer clear what to focus on to move results. My experience centers on:
Clarifying What's Actually Being Communicated
Helping teams identify where intended messages diverge from what audiences actually understand or take away.
Translating Strategy Into Coherent Communication
Turning business and brand strategy into clear, consistent communication across channels and touchpoints.
Applying Audience Insight to Real Decisions
Grounding marketing decisions in how audiences actually think, hesitate, and disengage—rather than internal assumptions.
Improving Brand Experience Across the Journey
Identifying points of friction where brand experience breaks down and undermines growth.
Diagnosing Why Marketing Performance Has Flattened
Uncovering when performance issues are symptoms of unclear positioning, messaging, or experience—not execution.
Focusing Teams on What Will Actually Move Results
Narrowing priorities so effort and investment go toward clarity and connection, not more activity.
I've worked across startups and large organizations, including:
GM, American Express, Microsoft, GSK, UPS, AT&T, JetBlue, Charles Schwab, Pfizer
In regulated and complex categories, teams often push harder on execution when the real issue is clarity. I've worked with organizations where buyer realities, internal constraints, and messaging complexity created friction across the journey. By diagnosing where meaning broke down, teams were able to prioritize more clearly and execute with greater coherence.
Manoj was initially brought in to support a social media campaign, but his insights led us to make more fundamental changes to how we communicated our value. His work reshaped how the College presents itself online, grounding decisions in audience understanding and competitive reality. The result was greater clarity, alignment across stakeholders, and a direction the institution was confident enough to put at the top of its homepage.
Senior Marketing Leader
School of Visual Arts
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