Strategy that starts with diagnosis.
So execution focuses on what will actually move results.
Customer Journey & Growth Diagnostic (Primary Service)
A short, focused engagement to identify where growth is breaking across communication, experience, and audience understanding — and to align leadership on what to do next.
This is most useful when:
Effort is increasing but results are flattening
Campaign optimization isn't changing outcomes
It's unclear whether the issue is brand, message, media, or experience
Leadership wants direction before investing further
The work typically involves:
Reviewing current messaging and audience assumptions
Examining the customer journey from awareness through engagement
Identifying where meaning or momentum breaks down
Clarifying the primary constraint and sequencing next steps
The outcome is clarity:
A shared understanding of what's limiting progress
Clear priorities and focus
Direction on what to say, what to fix, and what to stop
Ongoing Strategy Support (As Needed)
In some cases, the diagnostic leads to deeper work around communication clarity or execution alignment. When helpful, I stay involved to ensure decisions hold up as teams move forward — without replacing internal teams or partners.
Getting Started
Most engagements begin with a short conversation to understand the situation and determine whether a diagnostic makes sense.
20-minute intro call. No commitment.
Optional Add-ons
Extend the engagement
Positioning & Differentiation Reset
Make the value proposition sharper, easier to communicate, and easier to execute.
Differentiation narrative + proof points
Messaging hierarchy and campaign framing
ICP and use-case prioritization
Website narrative guidance
Execution Oversight
Stay close enough to keep strategy intact while work ships.
Weekly working sessions
Pressure-testing WIP assets
Alignment across touchpoints
Preventing strategy drift
FAQ
Common questions
How long does the Diagnostic take?
Typically 2–4 weeks depending on complexity and access.
Do you run channels day-to-day?
No. Manoj supports direction, prioritization, and oversight; teams or partners execute.
What do you need from us?
Stakeholder interviews, access to current messaging/assets, and any funnel/customer data you already have.
Ready to diagnose?
20-minute intro call. No commitment. Let's see if this is a fit.